What is DEA 360?


DEA’s 360 Strategy responds to the heroin and prescription opioid pill crisis. The 360 Strategy takes an innovative three-pronged approach to combating heroin/opioid use through:

  1. Coordinated Law Enforcement actions against drug cartels and heroin traffickers in specific communities;Heroin/Perscription Opioid Overdose Epidemic
  2. Diversion Control enforcement actions against DEA registrants operating outside the law and long-term engagement with pharmaceutical drug manufacturers, wholesalers, pharmacies, and practitioners; and
  3. Community Outreach through local partnerships that empower communities to take back affected neighborhoods after enforcement actions and prevent the same problems from cropping up again.

DEA rolled out the 360 Strategy in November 2015 in Pittsburgh together with the U.S. Attorney and state and local partners. Since that time, DEA has deployed the strategy in other pilot cities and is using the three-pronged approach in all DEA Field Divisions.

See: 360 Factsheet (pdf)


  • Stopping the deadly cycle of heroin and opioid pill abuse by eliminating drug trafficking organizations and gangs fueling violence on the streets and cycles of addiction in our communities.
  • Partnering with the medical community and others to raise awareness of the dangers of prescription opioid misuse and the link to heroin.
  • Strengthening community organizations best positioned to provide long-term help and support for building drug-free communities.

National Partners - Federal

Department of Justice: Office of Justice Programs (OJP) (www.ojp.gov)

The Office of Justice Programs (OJP) provides innovative leadership to federal, state, local, and tribal justice systems, by disseminating state-of-the art knowledge and practices across America, and providing grants for the implementation of these crime fighting strategies. Because most of the responsibility for crime control and prevention falls to law enforcement officers in states, cities, and neighborhoods, the federal government can be effective in these areas only to the extent that it can enter into partnerships with these officers. 

Department of Justice: Violence Reduction Network (VRN) (https://www.bja.gov/Programs/VRN.html)

The Violence Reduction Network is an innovative approach to support and enhance local violence reduction efforts. This data-driven, evidence-based initiative complements DOJ’s Smart on Crime initiative through delivery of strategic, intensive training and technical assistance. Designed to enhance a site’s current goals, VRN builds on efforts already under way, leverages lessons learned, and delivers a broad spectrum of resources via a strategic and holistic approach. 

Department of Health & Human Services (HHS): Substance Abuse Mental Health Services Administration (SAMHSA)  (http://www.samhsa.gov/)

The Substance Abuse and Mental Health Services Administration (SAMHSA) is the agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation. SAMHSA's mission is to reduce the impact of substance abuse and mental illness on America's communities. SAMHSA promotes and implements prevention and early intervention strategies to reduce the impact of mental and substance use disorders in America’s communities. 

Center for Substance Abuse Prevention (CSAP)
The mission of the Center for Substance Abuse Prevention is to improve behavioral health through evidence-based prevention approaches.

Center for Substance Abuse Treatment (CSAT)
The mission of the Center for Substance Abuse Treatment is to promote community-based substance abuse treatment and recovery services for individuals and families in every community. CSAT provides national leadership to improve access, reduce barriers, and promote high quality, effective treatment and recovery services. 

Centers for Disease Control & Prevention (CDC) (http://www.cdc.gov)

CDC remains committed to advancing a public health approach to preventing drug overdose death and applies its scientific expertise to help curb the epidemic in three ways: improving data quality and surveillance to monitor and respond to the epidemic; strengthening state efforts by scaling up effective public health interventions; and equipping health care providers with the data and tools needed to improve the safety of their patients

Non-Government Organizations

Community Anti-Drug Coalitions of America (CADCA) (http://www.cadca.org)

CADCA is the premier membership organization representing those working to make their communities safe, healthy, and drug-free. CADCA has members in every U.S. state and territory and is working in 18 countries around the world. Special programs within CADCA are supporting returning veterans and their families and training youth leaders to be effective agents of change –all through the coalition model. Since 1992, CADCA has demonstrated that when all sectors of a community come together —social change happens.

DEA Educational Foundation (http://www.deaeducationalfoundation.org

Established in 2001, the DEA Educational Foundation educates the American public on the various costs and consequences of drugs on society through support of the educational programs and exhibits of the DEA Museum and the operation of DEA Youth Dance Program in more than 30 cities around the country. 

Benevolent and Protective Order of the Elks (http://www.elks.org/dap

The Elks National Drug Awareness Program, established in 1982, is the largest volunteer drug awareness program in the United States. The Elks are committed to eliminating the use and abuse of illegal drugs by all members of society and believe that in order to ensure a bright future for our country, it is essential that our children be raised in a drug-free environment. The Elks possess a dedicated army of volunteers who freely give their time and talents to what they describe as “a most noble cause.” 

Boys & Girls Clubs (http://www.bgca.org

The mission of Boys & Girls Clubs is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. A Boys & Girls Club provides: a safe place to learn and grow; ongoing relationships with caring, adult professionals; and life-enhancing programs and character development experiences. Their community-based Delinquency and Gang Prevention/Intervention Initiative targets young people ages 6 to 18 that are at high risk for involvement or are already involved with delinquency and gangs. These youth and teens are directed to positive alternatives and learn about violence prevention. 

Boy Scouts & Girl Scouts of America (http://www.scouting.org); (http://www.girlscouts.org

About: Boy Scouts -- One of the nation's largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness. For over a century, the BSA has helped build the future leaders of this country by combining educational activities and lifelong values with fun. 

The Boy Scouts of America believes — and, through over a century of experience, knows — that helping youth is a key to building a more conscientious, responsible, and productive society. Drugs: A Deadly Game! is the drug abuse prevention awareness program of the Boy Scouts of America. It is a drug education experience designed to stimulate discussion in small groups and classroom settings and to get children talking—and learning—about the dangers of drug use and abuse. 

About: Girl Scouts builds girls of courage, confidence, and character, who make the world a better place. Girl Scouts sees itself as the preeminent leadership development organization for girls. With programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. 

Partnership for Drug-Free Kids (Partnership) (http://www.drugfree.org

Founded in 1987 as an anti-drug advertising campaign and formerly known as the Partnership for a Drug-Free America, the Partnership is a nonprofit organization dedicated to reducing teen substance abuse and helping families impacted by addiction. The Partnership for Drug-Free Kids translates the science of teen drug use and addiction for families, providing parents with direct support to prevent and cope with teen drug and alcohol abuse. On their website, families can find the information they need to understand the ever-changing drug landscape, which now includes abuse of prescription drugs. In addition to support and resources for parents, Partnership reaches youth directly through teen-targeted efforts. 

Young Marines (YM) (http://www.youngmarines.com

The Young Marines (YM) program is a youth education and service program for boys and girls ages 8 through completion of high school. It promotes the mental, moral, and physical development of its members. The program focuses on building character, developing leadership, and promoting a healthy, drug-free lifestyle. This is a national program with 300 units throughout the United States.

2016 Pilot Cities

In 2016, the DEA launched four micro websites focused on the opioid epidemic in each of these cities– Louisville, Milwaukee, St. Louis and Pittsburgh.  The sites below offer resources for parents and educators, as well as information about opioids for young people.

banner for Louisville 'Wake up' site





banner for Milwaukee 'Wake up' site






banner for St. Louis 'Wake up' site




St. Louis

banner for Pittsburgh 'Wake up' site






2017 Pilot Cities

Albuquerque graphic

New Mexico



Charleston 360 website banner








West Virginia



Manchester 360 website banner











2018 Pilot Cities

South Jersey graphic

South Jersey


utah graphic



Knoxville 360 graphic



Newark 360 graphic



Philly 360 graphic