The Drug Enforcement Administration (DEA) and the Substance Abuse and Mental Health Services Administration (SAMHSA) co-sponsored a Red Ribbon Campus Video PSA Contest for colleges and universities. The purpose of the contest was to promote the importance of preventing illicit drug use and legal drug misuse among college students.
Eligible entrants created a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week— a commitment to a healthy, drug-free lifestyle.
Congratulations to Keene State College (New Hampshire) for producing the winning PSA, "Why Not." As the winner of the contest, Keene State College received a plaque and $1,000 to support their campus’s drug abuse prevention efforts.
Michelle Morrow, Ph.D., Coordinator of Alcohol and Other Drug Prevention, Treatment, and Education Services, at Keene State College said, “Winning the Red Ribbon Week video PSA contest was a tremendous surprise and a great honor! The video’s message, “Why Not,” is intended to demonstrate the positive choices and behaviors of college students. "Winning this contest, and the monetary award we receive from it, will allow us to build on our “Why Not” campaign this semester. We plan to create some educational materials centered on the “Why Not” message, and we may even create some additional PSAs as well!”
For more information about the Red Ribbon campaign and how you can get involved, click here.
Watch the PSA below: