Check Out Johnny's Ambassadors' 2026 Youth THC Prevention Video PSA Contest

Johnny's Ambassadors 2026 Youth THC Video Prevention PSA Contest(Johnny's Ambassadors) Youth Prevention Leaders! SADD chapters! NHS chapters! Drama Clubs! Videography Classes! Student Councils! Coalition Youth Leadership Councils! Prevention Clubs! Those impacted by THC use!

Parents, school leaders, drama club teachers, and community leaders, please send this to your students!

Johnny’s Ambassadors is sponsoring a Video PSA Content demonstrating the importance of preventing cannabis/THC use (vaping, dabbing, marijuana, edibles) among high school students. The contest is an opportunity for high schools to demonstrate how students are working to prevent cannabis misuse at their school and to encourage their peers to abstain.

Johnny’s Ambassadors looking for high school students to create original videos about the harms of underage THC use (sorry, no middle school students for this particular program). Please help us get the word out by providing education on why THC is harmful for the developing brain, mental health, and your life!

The contest begins on January 27, 2026, and ends on April 13, 2026. Any entry received outside of these dates will be disqualified. The winners will be decided and posted on Monday, April 20, 2026 (Anti-420 Day) at www.instagram.com/johnnysambassadors/reels/.

First place winner = $500
Second place winner = $250
Third place winner = $100

Requirements:

  • This is a work for hire. All video files submitted will be the property of Johnny’s Ambassadors nonprofit (you are transferring ownership and copyright), which means Johnny’s Ambassadors is allowed to use or post the video anywhere. However, you are still free to use your own video in any way you wish! Submitting your entry gives consent for Johnny’s Ambassadors to use your video in any way, regardless if you should win or not.
  • ALL payments will go to the faculty member submitting the entry and made out to the school, club, or DFC, etc. (not an individual).
  • We ask you to cross-posted on the school’s and actors’ Instagram accounts and ask us to collaborate. Use hashtags #THCFreeLife #StopDabbing and #JohnnysAmbassadors.
  •  Open to any high school students located in any U.S. state only. You must still be attending school.
  • Videos must be a MINIMUM of 30 seconds and a MAXIMUM of 60 seconds showcasing why your school is committed to being #THCFREE. The video should include the END FRAME (horizontal 1920×1080 or vertical 1080×1920) provided by Johnny’s Ambassadors for one second.
  • You will submit your own User-Generated Content (UGC), meaning your group personally created the video. NO AI is allowed.
  • Only one entry per school will be accepted, submitted by teacher or staff member.
  • Videos should be uploaded by the adult sponsor in mp4 format to spaces.hightail.com/uplink/laurastack.
  • Use first names ONLY (no last names).
  • Your video should either be an educational Youth THC Prevention video on why young people shouldn’t use THC products (vapes, dabs, weed, edibles, gummies) OR a personal story of how someone has been impacted by THC use (yourself, a friend, a family member, or a loved one). SAMPLE ideas include:

• Educate about why teens shouldn’t use THC (vaping, dabbing, smoking, or eating)
• Explain why THC impacts athletic performance on a team
• Bust a commonly-held but incorrect myth about THC
• Give a fact/research about the impact of youth THC use* Tell a personal story about how you’ve been negatively impacted by THC use
• Share what the cost THC use has been for you
• Do a skit or drama to educate other teens why using products with THC is bad for you
• Teach a startling statistic, such as, “Did you know…?”
• Be creative!

  • No swearing or defamatory language allowed.
  • You must have the rights to use any music or images. Use of copyrighted material is prohibited. Entrants must obtain all applicable consents, approvals, or licenses to submit their entry.
  • Any content which suggests, depicts, imitates, or promotes the possession or consumption of any THC product is prohibited. DO NOT IMITATE THE USE OF THC/MARIJUANA OR PARAPHERNALIA OF ANY KIND, EVEN AS A JOKE.
  • No purchase is required to submit your video. This event isn’t sponsored, endorsed, or administered by or associated with Instagram, Meta, or any other 3rd party platform.
  • By submitting your video, you are agreeing Johnny’s Ambassadors has the right to download, post, re-post, and/or use your video and likeness anywhere without limit. The video could then be posted or re-posted on social media by anyone.
  • Any decision on the rejection of a video not following these rules will be made by Laura Stack, and her decisions are final.

Please email Laura@JohnnysAmbassadors.org with any questions and THANK YOU for being Johnny’s Ambassadors!