Red Ribbon Week


Red Ribbon Week is the nation’s oldest and largest drug prevention awareness program. 

Red Ribbon Week started after the death of Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally murdered by drug traffickers he was investigating in Mexico.

After his death, people started wearing red ribbons to honor Kiki’s sacrifice. Today, millions of people celebrate Red Ribbon Week by wearing red ribbons, participating in community anti-drug events, and pledging to live drug-free lives. 

In many communities the celebration has turned into a variety of activities implemented throughout the month of October. These activities are meant to demonstrate the importance of making healthy and smart decisions throughout life so that your dreams and goals can be achieved.


“I pledge to stay in school and learn the things that I need to know.”

“I pledge to make the world a better place for kids like me to grow.”

“I pledge to keep my dreams alive and be all that I can be.”

“I pledge to help others and to keep myself drug free.”


Learn more about the Red Ribbon Program


Red Ribbon Week website (on

Red Ribbon Week Quiz

Timeline: Enrique "Kiki" Camarena

Ways to promote Red Ribbon in your school or community 

Red Ribbon Week Toolkit (on

Sample student and parent Red Ribbon Week pledges

Celebrating a Hero's Life—the story of Special Agent Enrique “Kiki” Camarena

Sample Red Ribbon Week Proclamation

Watch the Red Ribbon Week Video

Red Ribbon Pledge (pdf)


Red Ribbon Week PatchScouts: Learn about the Red Ribbon Patch Program (on